.jpg)
As a joint venture, Froneri combines Nestle and R & R ice cream knowledge and expertise. Froneri ice cream division has 15,000 professionals active in 22 countries and is headquartered in the United Kingdom. Froneri specializes in the know-how and passion for making innovative ice cream. Their ice cream products include cones, ice cream, ice cream, a variety of popular commercial brands and private labels. This ice cream maker specializes in various target groups for high-end, mainstream and affordable packaging. In Brazil, you can also sample local and international Froneri ice creams.
Since December 2016, Froneri has been using the Peelable IML lid for its on-the-go ice cream in Brazil.
“We’ve been aware of the advantages of IML for some time, since we use it for other packaging solutions. IML entices consumers with a premium look and feel,” says Henrique Bechara, Packaging Development Nestlé Brasil. “It is also technically possible to integrate a spoon into an IML lid, creating a significant competitive advantage. Consumers can eat their ice cream whenever they want, since they always have a spoon available. This user-friendly spoon-in-the-lid design gives us a real edge on the competition. Besides, individual spoons would unnecessarily complicate the logistics distribution of our ice cream.”
Froneri wanted a lid with an easy-to-remove spoon so that consumers can open their ice cream, remove the spoon from the lid, and enjoy the ice cream directly. Moreover, the spoon remains intact when filling, stacking, and transporting the ice-cream packages. IML spoon-in-lid packaging also eliminates two steps in the regular production process: The label does not need to be adhered afterwards, since it is integrated into the lid, and the spoon is an integral part of the lid. The high IML print quality increases the appeal of the product, which in turn enhances the brand image among consumers, according to the company.
"The biggest challenge with this project was the incorporation of the perfect spoon into the lid. Verstraete IML provided us with many test labels," said Bruno Dedomenici, deputy director of industry at Plasticos Regina. "We provide feedback to each other so we can work together to achieve the best features, the best design and ready-made molds Nestlé is very pleased with the results The spoon is very easy to remove from the inside of the lid and the system is safe and hygienic In addition, The spoon is the perfect size, light weight, sturdy, and it can also be safely held in place when filling, shipping and stacking our packages.
Article from:
https://www.packworld.com/
