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In the NFL season return, Bud Light announced that it will continue to NFL team-oriented packaging tradition. This season, Bud Light will provide jars and aluminum bottles specially designed to help football fans celebrate their favorite team. There will be a total of 28 new designs to celebrate the 28 NFL teams nationwide, as well as a special 36 packs, all 32 NFL teams on behalf of. The updated appearance has been available on some market shelves and will be available nationwide by the end of August 2017.
This year’s team can and aluminum bottle design prominently features each team logo as well as a catch phrase or rallying cry for each NFL franchise. Additionally, each can will feature Snapcodes. When consumers take a photo of the Snapcodes using Snapchat, it will unlock a chance to win Super Bowl LII tickets, an interactive Bud Bowl-style game and team-specific Snapchat filters.
"The NFL team pack has become a fan of Bud Light year after year." We are proud to continue this tradition and provide the fans with another way to support them, "said Anna Rogers, NFL Partner and Strategy Director, NFL, Anleuser-Busch. Favorite team, while enjoying their NFL football with their friends. In addition to canned, we are also very pleased to be able to introduce NFL packaging on aluminum bottles for the first time. "
Article from:
https://www.packworld.com/
