When you’re a foodie like me, you shop for ingredients and products that are tasty, healthful and high-quality. And when you’re a design geek like me, you also look at food packaging designs: elegant typography, mouth-watering photography and overall craftsmanship.
We’ve scouted the web and asked some of our top food packaging design friends to share some of their latest work. Feast your eyes on these delicious boxes, bottles and more.
Callegari Olive Oil Bottles
Design firm: Pereira & O’Dell
Client: Callegari Olive Oil
Creative team: PJ Pereira, Jaime Robinson, Rai Favacho, Patricia Ebner, Moses Kelany, Jeff Ferro, Drew Saucedo, Judy Kreiter, Lo Braz, Charlie Wolff
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Why we like it: We’re all about the looks. This is a simply gorgeous packaging design for a premium extra-virgin olive oil brand. The Spanish product is sought-after by chefs and foodies (it’s available online), so the creative team wanted to create something really special to turn buyers into brand ambassadors. The team created several package designs with a Spanish tile motif, including a bottle that resembles a drop of oil and a companion version that’s more sculptural (it tips on its side). A limited-edition pen-shaped bottle lets chefs “sign” their plates; a perfume flacon captures the sensual experience of smelling and tasting the fragrant oil (both are promotional items). The packaging positions the product as a luxury ingredient, not just something to splash on a salad.
Artisan Fresh Food Packaging
Design firm: Michael Osborne Design
Client: Walmart/Sam’s Club
Creative team: Michael Osborne, Anne Tsui, KSC Photography
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Why we like it: Props to the big-box retailer for recognizing the power of smart design, and for calling in a heavy-hitter like Michael Osborne and company. Sam’s Club executives wanted to create a new line of private-label bakery goods and prepared foods (salsa, bread, desserts, etc.) MOD presented their creative ideas and concepts to the client before developing the brand name and designing a wide range of packaging (boxes, bags, labels). The team’s inspiration? “Inspiration in the food category is simple: Design what you’d love to buy and eat!” Osborne says. “We accomplished this goal through mouth-watering appetite appealing photography and/or the ability to see the actual product through the package.”
Briaura Artisan Foods Boxes
Design firm: Funnel—The Fine Commercial Art Practice of Eric Kass
Client: Briaura Artisan Foods
Creative team: Eric Kass, Stacy Newgent Photography
Why we like it: This series of food packaging for Briaura Artisan Foods has just the right mix (pun intended) of modern meets comfort. The line includes four baking mixes made with all-natural, non-GMO ingredients. “I wanted the packaging to have a fresh, clean style with a country kitchen warmth. Since these are mixes it was important to show the delicious finished product in an appetizing setting after baking. Laura from Briaura traveled from Virginia to my studio/home kitchen in Indianapolis to personally make each recipe.”
Mast Brothers Chocolate Packaging
Design firm/client: Mast Brothers Chocolate
Creative team: Nathan Warkentin, Rick Mast, Michael Mast
Why we like it: This packaging design breaks the mold for traditional chocolate wrappers, with simple patterns instead of imagery that references the product or its origins. For earlier iterations of the package design, the in-house design team drew inspiration from vintage papers; they now create the patterns and designs from scratch. Executive manager Derek Herbster says they consider the moods and feel of the season when designing each new line of chocolate packages, much like a fashion designer might create a line of clothing.
Daily Chef Prepared Food Packaging
Design firm: Michael Osborne Design
Client: Walmart/Sam’s Club
Creative team: Michael Osborne, Jane Anderson, KSC Photography
Why we like it: MOD created a comprehensive series of food package designs for Sam’s Club’s new Daily Chef line of shelf-stable and frozen foods. The real challenge in a project like this, Michael Osborne says, is the enormous scale. “Believe it or not the actual design portion of this project was relatively small compared to seeing each component through printing,” he says. “If you don’t have a rockstar project manager (or two) with extremely high organization skills, the ability to negotiate and process a massive amount of day-to-day project minutiae, who is also a teacher, therapist, referee and bad cop with angel wings, don’t even think about doing a project of this nature.”
Article from: http://www.howdesign.com/
