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British Coca-Cola created an ad that was completely completed by 100% recyclable packaging.
Love Story, created by Ogilvy and Mather Berlin, tells the story of two bottles who fall in love as they meet over and over again after being disposed of properly and recycled into new bottles.
The ad aims to encourage more people to recycle, and highlights how plastic bottles can be reused to produce more plastic bottles.
The entire set was made entirely out of recyclable material – mainly Coca-Cola packaging. It was created by Berlin-based duo Cris Wiegandt and Lacy Barry, who used more than 1500 Coca-Cola, Fanta, Sprite, Smartwater and Honest bottles and cans during production.
The campaign will communicate its message about recycling to 35 million Britons by the end of this year.
The new ad (below) is part of Coca-Cola's new UK sustainable packaging strategy, with the goal of recovering all packaging from the bottle by 2020, from 25% to 50%.
Article from:
http://www.packagingnews.com.au/
