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Arla foods has introduced several milk products in Sweden, using pure natural white boxes in its organic EKO range. From natural brown bleached paperboard carton is the first gabletop, simple Elopak cooperation with Stora Enso's achievements.
The new paperboard, Natura Life by Stora Enso, retains the natural brown color of the wood fibers and has a visible fiber structure. According to Stora Enso, this creates a naturally different, sustainable, and authentic package that meets growing demands for ethical, ecological, and organic products. It adds that the natural look and feel of the new Pure-Pak carton supports the values of organic products and brings outstanding presence on shelf.
Says Arla Sustainability Manager Anna-Karin Modin Edman, “We believe that the new Pure-Pak carton will grab attention as it communicates organic values and is totally different to anything else in the increasingly complex chilled dairy segment.”
The Pure-Pak carton is available in 1-L and 500-mL sizes. It runs on existing filling lines for both fresh and ESL products without modifications or changes in machine settings. The cartons are 100% recyclable and can be recycled through existing channels.
Ivar Jevne, Elopak’s Executive Vice President Board and Blanks Supply, says, “All liquid packaging board sourced from well-managed forests is environmentally friendly, however this paperboard reaches new levels in climate-responsible packaging. The innovation is the result of bringing together the best of expertise, competence, and experience from our collaboration with Stora Enso. This is not just another paperboard for our Pure-Pak cartons, but a totally new concept.”
The new paperboard is produced by Stora Enso, with the majority of fibers sourced from Swedish and Norwegian forests.
"We worked with Elo Parker excitedly introduced new bleaching liquid packaging board SEGX natural life happy. The unique feature of this kind of cardboard is that it is brown inside and outside. This will improve the carton organic appearance, let it stand on the shelf, "said Annica bresky EVP Stora Enso Consumer Council division.
Article from:
https://www.packworld.com/
