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With the upward trend in fresh quality food, Mission Foods, a manufacturer of Owen, Corn Flour and tortilla-related products in Texas, has introduced new products. Consumers will now find fresh, ready-to-eat organic flour and tortilla in the cold area, which is their new place. The mission expects these to appeal to the general market consumer and Hispanic consumers to seek more natural and healthier food choices while also strengthening their reputation for quality and innovation.
Packaging design firm Perspective: Branding was tapped to help with the new product launch. “It’s a brave, different look for Mission,” says Simon Thorneycroft, founder and CEO, Perspective: Branding. “The large, centered positioning of the well-known and established Mission logo preserves strong brand equity, but the style of the illustration, background, and typography is much more contemporary than their classic line and more typical of a small, boutique brand.”
While the top half of the plastic sleeve package is clear to showcase the freshness of the product, the bottom half provides a palette of vibrant colors (green for corn and yellow for flour) for a hand-drawn farm scene. The illustration features a ploughed field, a barn, a windmill, and a natural wood-like sign bearing the bold “Organic” designation and below it the words, “Simple Ingredients.” Additional symbols designate the product’s gluten-free, non-GMO, and organic attributes.
New products will be sold in the national retailer's cold storage area.
Article from:
https://www.packworld.com/
